Case Study

Turning a 2D Model into 3D Car Configurator

Written By

Last Updated

11/09/2025

What if your customers could explore, customize, and interact with your products online as if they were right in front of them?

That’s the power of a 3D product configurator..

Our client, a car wrap business, was struggling with a limited 2D configurator that allowed users to change wrap colors but failed to deliver a truly engaging or transparent experience. Customers often felt uncertain about pricing and couldn’t fully visualize the end result, leading to frustration and product returns.

To solve this, we transformed their static 2D tool into a fully interactive 3D configurator designed to boost engagement, improve transparency, and create a memorable customer experience.

What Challenge Did the Client Face?

Our client approached us with a very specific request: They wanted an online 3D configurator for car wraps that worked inside WordPress. Initially, they had a 2D model, where customers could only change the car’s wrap color. But this solution created multiple challenges:

High product returns due to mismatched expectations. Customers couldn’t clearly visualize how the wraps would look in real life.
Pricing confusion. For example, a red wrap might cost $100 while a blue wrap was $120, but the 2D configurator didn’t make pricing transparent.
Platform limitations. The client needed the solution to run seamlessly on their existing WordPress site, which required us to rethink the system from the ground up without sacrificing interaction speed or visual detail.

The challenge was clear, deliver a powerful, immersive WordPress 3D configurator without performance compromises.

What Solution Did We Deliver?

Instead of simply improving the 2D model, we reimagined the experience into a 3D car configuration system, a complete upgrade in user interaction and product visualization.

Here’s what we built:

3D Interactive Car Model: Every part of the car including doors, windows, bumpers, and even brake pads is fully interactive.
Dynamic Customization: Users can change colors, tints (0% to 100%), and finishes with just a click.
Smart Interactions: Each car part “pops out” slightly when selected, providing clear visual feedback to the user.
360° Viewing: Customers can rotate the car, zoom in/out, and see the wrap from every angle with a 3D configurator 360 view.
Accurate Pricing: Real-time pricing updates based on chosen materials and colors (e.g., red wrap $100, blue wrap $120).
Technology Used: We built the configurator using Three.js and WebGL, integrated it into a custom WordPress plugin, and ensured lightning-fast performance.

Finally, we embedded the configurator directly on the client’s homepage so that every visitor could explore it instantly, maximizing engagement and conversion potential.

What Results Can the Client Expect?

While the configurator has just launched and results are still being tracked, here’s what we anticipate based on similar 3D product configurator eCommerce and other projects:

Increased engagement: Visitors will spend more time on the site exploring customization options.
Higher conversions: Customers gain confidence when they can see exactly how their chosen wrap looks.
Fewer returns: Accurate 3D previews reduce mismatched expectations.
Brand differentiation: A 3D configurator provides a premium, modern shopping experience that sets the client apart from competitors.

Why Does This Project Matter?

his project showcases how custom configurator development is revolutionizing eCommerce. A 3D product configurator doesn’t just look impressive; they solve real business problems by increasing transparency, reducing friction, and creating an immersive experience customers love.

At Sunshine Digital Solutions, we specialize in custom product configurator development that works across industries and integrates seamlessly with platforms like WordPress and eCommerce systems.

How Can Your Business Benefit from a 3D Configurator?

A 3D configurator is more than just a visual tool; it is a sales accelerator and customer experience enhancer. By allowing customers to personalize products in real time, businesses unlock several key advantages:

Boosted Engagement: Interactive online 3D configurators keep visitors on your site longer.
Higher Conversions: When customers can see exactly what they’re buying, they gain confidence to complete the purchase, reducing hesitation.
Reduced Returns: Accurate 3D previews eliminate mismatched expectations, lowering product return rates and saving operational costs.
Personalized Shopping Experience: From cars to furniture to fashion, a custom configurator development solution enhances customer satisfaction.
Competitive Advantage: Offering a 3D configurator sets your business apart, presenting you as an innovative brand that prioritizes customer experience.
Scalability: Configurators can be tailored for multiple industries including automotive, retail, real estate, furniture, and even SaaS product demos.

In short, a 3D product configurator directly impacts your bottom line by making your products more engaging, customizable, and conversion-friendly.

You’ve Read It, Now Try It! Experience the Future of Car Customization

Most websites still rely on flat 2D previews that don’t capture the full picture. But customers today want control, confidence, and clarity before making a purchase.

That’s where our Custom 3D Car Configurator comes in, Give it a try yourself!

Build Your Own 3D Configurator with Sunshine Digital Solutions

We build 3D product configurator software that brings engagement, boosts conversions, and sets your brand apart. With expertise in custom product configurator development, WordPress integration, and immersive web development solutions, we help businesses deliver customer experiences that inspire confidence and increase sales.

Our team also integrates AI-powered personalization, dynamic pricing, and smart product recommendations into configurators and eCommerce platforms, with our expert AI services making your digital tools more intelligent and customer-focused.

Whether you’re in automotive, retail, real estate, or e-commerce, we can design and launch a custom configurator that matches your brand vision and runs smoothly on your platform. From concept to deployment, every project is built with a focus on performance, usability, and results.